What is Information Architecture?

Information Architecture (IA), also known as “data architecture”, is defined by the structure, standards, guidelines, and relationships between information and with objects within an enterprise or solution. It is the structural design of information, how to organize and label intranets, forums, websites, and software to support usability and search ability, and brings architecture and design to a digital IT environment. It involves a model or concept that is used to use cases which require explicit structure of complex information systems. Information architecture is highlighted in library systems and the development of databases.